Ayumi Hamasaki has released behind-the-scenes footage from the filming of the music video for her new song "mimosa."
▼Click here for behind-the-scenes shots of the "mimosa" music video
This work incorporates the latest technology such as generative AI, in keeping with Hamasaki's desire to "create a video that could only be created in this day and age." The most striking aspect of the music video is the spectacular "Ayu Museum," which displays a row of Hamasaki's past album jacket photos. Created entirely in CG, it is awe-inspiring to see these classic album jackets come to life. At the end, there is a dreamlike scene where the past Ayu and the present Ayu come face to face. The dialogue between her "past self" and "present self" is beautifully expressed in the video.
In addition to the video, the lyrics of "mimosa" are also a hot topic.
In the behind-the-scenes footage, she also talks about the feelings she put into the lyrics, explaining that as the theme song for the drama series "Second to Last Love" is being portrayed for the first time in 11 years, Hamasaki, who has reached this point in time, having passed the years at the same pace as the cast and viewers, came up with the words as she thought about the time that the characters in the drama have spent.
On social media, attention is being drawn once again to Hamasaki's lyrics, with many praising them, such as "They really hit home for the women of the early Heisei era who tried their best, even if they were clumsy and down-to-earth", "The lyrics struck me right in the heart and made me cry", "She is truly an artist who has been described as a spokesperson for the times", "'Smiles overwritten' is a great phrase", "Lyrics that will encourage the future", "Her old lyrics are of course good, but the lyrics that Ayu is writing now have even more depth", and "Now that I'm an adult, the weight of her lyrics is so different that she really is a goddess in my mind."
Many people commented, "It's a great new song that mixes nostalgia with newness," "It has the air of Reiwa, but it's still the Ayumi of 'back then'," and "I wonder if this is what it means to be emotional." Just as Ayumi Hamasaki, who was called the "Heisei Diva," captured the hearts of audiences at any given time by doing her best and weaving words that were true to her personality, it seems that she is once again trying to capture the hearts of the Heisei adult generation who have grown old along with Hamasaki, and even the young people living in the Reiwa era.
Be sure to check out the music video for her new song "mimosa," which features cutting-edge visuals incorporating the latest technology and lyrics by Hamasaki, who has written and sung all of her own songs since her debut.
◎Release information
Digital single "mimosa"
MV:https://www.youtube.com/watch?v=d4NXu86Q3DE
MV off-shot:https://youtu.be/eBzFpzCvyyE?si=srMFhZUrFl2gbiYr
Streaming & Download:https://ayu0408.lnk.to/mimosa
◎Tour information
"ayumi hamasaki ASIA TOUR 2025 AI am ayu -ep.Ⅱ-"
[Overseas] Hong Kong, Singapore, Taipei and more
[Japan] Aichi Prefecture, Tokyo, Hiroshima Prefecture, Osaka Prefecture, Miyagi Prefecture, Fukuoka Prefecture
https://avex.jp/ayu/live/tour.php?id=1002742
・－・・ ・・・－ －・－・－ ・－・－・●Ayumi Hamasaki MUSIC VIDEO
https://www.youtube.com/playlist?list=PL57sdSoJE6THR5xTot5byRdVI8unwl63j
<Ayumi Hamasaki PROFILE>
He debuted on April 1998, 4 with the single "Poker Face."
Their first album, "A Song for XX," released on January 1999, 1, sold a million copies.
From 2001 to 2003, he won the Japan Record Award for three consecutive years, an unprecedented feat.
He is the first solo artist and just the third group in Japanese music history to achieve this feat by selling over 3 million single and albums.
She writes all of her own lyrics, and the world view that her lyrics depict and her memorable voice appeal to all who listen, and even her fashion and lifestyle are supported by many women of all generations.
<Ayumi Hamasaki SNS>
Official HP:http://avex.jp/ayu/
Youtube:https://www.youtube.com/user/ayu
Instagram:https://www.instagram.com/a.you/
X (Twitter):https://twitter.com/ayu_19980408
TikTok:https://www.tiktok.com/@ayu_19980408
Facebook:https://www.facebook.com/ayu.official
Official fan club app “TeamAyu”:https://bit.ly/3zxxXPr
Please follow us and check the latest information!
