[Another divine collaboration!] Tsubugumi x Hello! Project, powering up to "GOODM!X PREMIUM" on Tsubu Day! Keep an eye on the seven members who show off their three unique personalities in the new song MV!

Kasugai Seika Co., Ltd. (Head office: Nishi-ku, Nagoya City, Aichi Prefecture) will be restarting the collaboration project between Tsubu Gumi and Hello! Project, which was very well received last year, with more power than ever.

"GOODM!X" is a colorful shuffle unit made up of one member each from each group in Hello! Project, and this year Ayuka Hashida from "Rosy Chronicle" joined, powering them up to "GOODM!X PREMIUM" with seven members.

To coincide with February 2th (Tsubu no Hi), a day that Kasugai Seika has established itself, they have released a music video for their original song "Watashi Premium."

Special site URL:https://www.kasugai.co.jp/goodmix/

Last year, as a promotion to commemorate the 30th anniversary of the release of Tsubu Gumi, a shuffle unit called "GOODM!X" was formed with one member each from the six Hello! Project groups. Through the original song "Come on Mix!", the group expressed the fun that can be created by mixing personalities, just like the various flavors of Tsubu Gumi.

This is the second collaboration, and this time, Ayuka Hashida from Hello! Project's new group "Rosy Chronicle" has joined the group, powering up the group to "GOODM!X PREMIUM". The newly produced song "Watashi Premium" expresses the "multifaceted charm of people" just like Tsubu Gumi Premium, which allows you to compare three varieties of fruit in one bag. Each song is made up of three different styles: "Classic POP", "Girl Crush", and "Big Band". The music videos are premium, allowing you to see new sides and charms of the seven members, who have completely changed their costumes and atmosphere to match each style.

Along with the music video, a making-of video showing a side of the members that you don't normally see as a shuffle unit, as well as a post-shooting interview video in which the members talk about this unit and the song have also been released!

■GOODM!X PREMIUM

Members: Homare Okamura (Morning Musume '25), Suzu Hashisako (AngeRum), Ichika Arisawa (Juice=Juice)
Kasai Yushin (Tsubaki Factory), Nishida Shiori (BEYOOOOONDS),
Momo Kitahara (OCHA NORMA), Ayuka Hashida (Rosie Chronicle)

■Music video overview

・Title: "Watashi Premium"
Cast: Homare Okamura (Morning Musume '25), Suzu Hashisako (AngeRum), Ichika Arisawa (Juice=Juice)
Kasai Yushin (Tsubaki Factory), Nishida Shiori (BEYOOOOONDS),
Momo Kitahara (OCHA NORMA), Ayuka Hashida (Rosie Chronicle)

View on youtube

■Scenes from the shoot

The members appeared in the studio in edgy fashion and makeup, and started filming "Girl Crush." ​​The shoot proceeded in a friendly atmosphere, with the members discussing how the pouches that came with their costumes were just the right size to fit Tsubu Gumi Premium candies. Then, when the performance began, they performed a powerful performance that embodied the worldview of the song with serious expressions.

In between takes, they made the word Tsubugumi out of confetti that had fallen onto the stage, and the shoot was filled with smiles from start to finish.

・ Making video

View on youtube

・Interview video

View on youtube

■Comments from the person in charge

Last year's GOODM!X activities were able to deliver the message to many people through their songs that "it's even more fun when each person's individuality mixes together." This time, the members of the more powerful GOODM!X PREMIUM also express the message that "all sides of you are you, and having many sides makes you premium," along with their own multifaceted charms. We hope that this activity, together with Tsubu Gumi, will add color to everyone's daily lives. (Marketing Department: Yamane)

■About Tsubu Gumi

A gummy brand born in 1994. With a total of over 150 flavors released to date, the company delivers colorful goodness to a wide range of customers with a wide variety of colors and tastes. In recent years, under the motto "Tsubu & Peace!", the company has been carrying out various activities that go beyond the boundaries of products and allow each individual's individuality to shine.
Tsubugumi brand site:https://www.kasugai.co.jp/tsubugumi/